(Group)
Product Photography
What is Product Photography? – Product Photography is described as a branch of commercial photography that is mainly used to represent products in a professional and attractive manner for use in magazines and adverts by companies. It is heavily post-edited to give it a professional and aesthetically pleasing look.
Techniques used: Post-editing – enhancing photo in photoshop. Equipment commonly used: Lighting tent, infinity wall. Normally using high key lighting. Using light to accentuate the shapes and design of the product. Using artificial, professional lighting. Using a simple backdrop – usually black or white. Using photoshop to enhance things like brightness, contrast and vibrancy.
History of Product Photography. Product photography has changed by using more professional equipment and higher quality cameras to create a crisp photo. As you can see by these photos of older product photography they include more text than modern photographs used for advertising. In my opinion product photography has got better because the products they are advertising in the newer photographs looks more appealing.
(From the group powerpoint.)
(Individual)
Nicolas Bruno
This is a piece of work by a young photographer Nicolas Bruno. For my first blog post and first research piece of the term I have chosen him and his work to talk about as I have briefly looked at his work before and I think the ideas behind his work are really interesting.
Nicolas Bruno has sleep paralysis which keeps him in a halfway state from being asleep and being awake. He bases all of his images on his dreams, he has always had very extreme and sometimes bizarre nightmares which started when he was a child and ever since his teenage years he has turned these nightmares into incredible pieces of work like the one you see above. He tries to make his images as realistic to the nightmares he has whilst making them appealing to everyone viewing them. You can also see similarities in lots of his images as there are many similarities in his nightmares/dreams.
My favourite image of his that I have seen so far is this one above, mainly because it is quite different to most of the nightmares/images that I have previously seen from him. I also really like the vintage feel to this image and the upside down cross in the middle of the covered face is really intriguing and it has basically got me thinking more about how this nightmare of his and how it must have been to re create all of his nightmares as images for people to see and talk about.
Even though his images are considered haunting and even bizarre, the are extremely suggestive and are calling the observer to participate in the sense of enrolling their own associations or perhaps dealing with their own anxieties and fears. This is why I think Bruno’s work is phenomenal as I am constantly interested in how an image makes me feel as well as other people and what effect it can have on those people and for some images society.
I could only find one other photographer who uses there dreams as inspiration (Ronen Goldman) but personally I prefer Nicolas Bruno’s work as they are more haunting and very realistic to his actual nightmares. This is because sleep paralysis causes you to wake up but your body is still asleep which mean Bruno is able to remember almost everything that happens in his nightmares which makes an amazing image but must be quite terrifying. He then sketches/writes down his nightmares in his dream journal and eventually sketches a final idea before he goes out to shoot the idea.
I decided to use my Blog post as an articulation presentation as I really like his work and wanted to learn about the photographer himself. The articulation project forced me to learn the information of by heart.
ZAKARIAH 