The Ethics of Retouching Notes

Cosmetic retouching

Fashion in particular. Has it created a false perception of beauty. I personally think it has.
France has recently made it law so that companies/other individuals have to have a disclaimer on the ad/image if it has been enhanced/airbrush via photoshop. ‘All commercial photos that have been digitally retouched will now have to bear a label in accordance with a new French law that aims to combat unrealistic body images and eating disorders.’
ASA = Advertising Standards Authority
Code of Ethics
Cecil Beaton – Considered the original fashion photographer.
Dove Evolution
Dave Hill (The Dave hill effect)
The National Press Photographers Association

Libel = A false and malicious published statement that damages somebody’s reputation.

Decency = Behaviour or an attitude that conforms to the commonly accepted standards of what is right and respectable.

When Shooting, use model release forms. This gives consent for the model to agree to the photoshoot and publishing of an image. Same goes with photoshop and other enhancing methods.